Filou & Friends - Fashion proof, Play proof, Future Proof
In order to keep pushing their position as frontrunner in the industry, Filou & friends is exploring what it means to be fashion proof, play proof, and future proof now and in the coming years.
Filou & Friends - Fashion proof, Play proof, Future Proof
The challenge
Filou & Friends is a Belgian fashion brand focussed on designing and producing beautiful, playful, and quality apparel for children age 0 – 10 years old. With 20+ brand owned stores, Filou & Friends is a Belgian powerhouse in the fashion industry.
In order to keep pushing their position as frontrunner in the industry, Filou is exploring what it means to be fashion proof, play proof, and future proof now and in the coming years. Making a positive impact on kids, their families, and our planet.
Filou & Friends teamed up with switchrs to further refine their sustainability ambitions, and explore what new business opportunities lie within the circular economy.
01
What does “future proof” and sustainability mean for us as a company?
02
How can we engage our employees in this process, foster innovation company wide, and get everyone on board with our future-focussed strategy?
03
What concepts can we develop in the short, mid, and long term that will further position us as an ambitious and innovative player in the Belgian fashion industry?
What our client says
Rudi Maes
CEO – Filou & Friends
The Approach
For this projects we’ve designed a series of two full day co-creation workshops where we explored together with employees from every department at Filou & Friends what sustainability means for us, and how that translates into new business concepts and opportunities.
Moving from a broad sustainability focus towards an exploration of inspiring cases in the fashion industry, the participants defined focus points, designed concepts, and finetuned the overall ambitions.
01
Setting the scope of the project and defining how the bigger strategic ambitions and challenges can be linked with the topics of sustainability and circular economy.
02
Design and deploy of two full-day workshops where we introduced the company employees to design-thinking, business innovation, the Sustainable Development Goals, and circular business opportunities.
03
Consolidating all input from the workshops into a report with clear goals and concepts, aligned with the overall renewed company strategy.
Our solution
Filou & Friends is currently unfolding their sustainability ambitions and taking bold next steps in the circular economy. Switchrs remains closely engaged as a member of the steering committee and a soundboard to bounce off new ideas and next steps.
- Create a company-wide positive engagement for the future strategy and next steps to take.
- Evolve the strategy with the input of all different expertises engaged in the workshop sessions.
- Clear next steps on how to venture into the circular economy and becoming a fashion proof, play proof, and future proof fashion brand.
Reach out!
Want to explore how we can turn your sustainability ambitions into actions? Leave your name and contact details below, and we’ll get in touch!
co-founder switchrs
+32 493 116 107
Our circular cases
Maakleerplek Leuven
Maakleerplek is an initiative by the city of Leuven where different stakeholders formed a vibrant ecosystem to test new ideas and sustainable concepts.
