Yves Rocher — Insights in the circular economy

In order to inspire the board of Yves Rocher on the future of sustainable retail, we took them on a field trip in Antwerp to see circular business models in retail in action.

Yves Rocher — Insights in the
circular economy

In order to inspire the board of Yves Rocher on the future of sustainable retail, we took them on a field trip in Antwerp to see circular business models in retail in action.

The challenge

For a strategic board meeting, the head of Yves Rocher gathered in Belgium. As a breakout from the meeting sessions, and a direct inspiration feed to generate ideas on new sustainable concepts, switchrs was asked to organize a half day field trip in Antwerp to visit innovative concepts in action.

01

How can we energize the entire board and show them the opportunities that lie in the circular economy

02

What models work, and why?

03

How can we use these insights in our own company?

The Approach

We designed this inspiration tour as an in-the-field workshop, where we handed out booklets to the participants that guided them in translating insights and ideas to their own context and brand. Through a combination of store-visits, testimonials and walking lectures, we gave as much input as possible without breaking the energizing role this break-out was meant to have.

01

Combining store visits with testimonials of store managers.

02

Showcasing both direct competitors and other sectors

03

Feeding in knowledge about new business model patterns through informal walking conversations rather than keynotes or lectures.

Our solution

We created a walk through the beautiful historical center of Antwerp, passing 8 inspiring cases along the way. The booklet combined with 5 store-owner testimonials gave more insights on an operational level, the conversational lectures were designed to showcase the strategic relevance and business model opportunities.