Loop is a card deck that can guide you in exploring opportunities in the circular economy. This innovation tool is a must have for professionals who want to design new business models, products and services with a circular economy mindset.
The Tool is perfect to help you during the ideation phase at the start of a new project or when you want to make a certain product or service more sustainable.
The Loop Tool lists all the steps of the production-consumption chain and allows you to develop new insights into circular products and services.
These new approaches are always accompanied by great examples of a product or services who applies and preaches them. The examples help you in the ideating phase and to translate your business to a more sustainable business model.
The Loop contains a total of 65 different cards, divided into 9 different categories. This means 37 different cards that unravel different ways of looking at the circular economy, accompanied by a clear practical example.
Loop also contains 5 preset brainstorm exercises to do individually or with the whole team. Finally, 8 Mindset cards provide a mind shift towards a purpose-driven policy structure.
Loop divides the production-consumption chain into six different categories and links tangible principles to them. Loop also discusses Pricing Models, Partnerships and Mindsets.
The principle cards concretise the different categories and give a clear example of a company or product that applies and preaches this principle.
Companies that want to thrive in the circular economy understand above all that a company is build around a shared vision and shared values. The mindset cards help you to find this vision.
The manual includes an introduction to the brainstorm tool, a brief overview of the cards, and six different brainstorm tools to get started.