Good to know
10 min/case
4 people
- Ideation, Research
What it is
Good artist borrow, great artists steal! Why trying to reinvent the wheel if you can learn from others? Analogy thinking is used to explore inspiring cases and mix their top features with your industry, to come up with new powerful concepts.
What you'll need
- Pen, Post-it's
Great to combine with
- Hero Cases
How it works
2.
Look for an interesting case.
3.
Try to find out what it is that makes this case so inspiring.
4.
Translate these small golden nuggets to your company.
5.
See how it translates on both business model and product innovation level.
Our Circular Economy inspiration game that guides you in exploring opportunities in the circular economy.
Analogy Thinking
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