A tool to visualise your circular business model

30 min.

2-3 ppl.

What is it for?

The Circular Design Map is a tool for mapping out the different strategies you can use to close your material-loops, and explore new emerging business model patterns. Read more below, or check out the introduction video to learn more.

– 2x coloured marker

Circular business model of NetEffect by Interface, mapped through the Circular Design Map

How does it work?

  1. Print the template (on A4 is fine to start)
  2. Map out the current as-is situation of your product or the case you’re exploring. Try to link the most relevant material flows and how they move around.
  3. Take a different color and try to come up with several ways you could ‘close the loop’.
  4. If you find yourself stuck, look at some of the example cases to find new patterns or ways to get unstuck.
  5. Don’t only look at closing the material loop. Whatever solution that comes out of this exercise must be a viable business case as well! Whenever you change something in the current model, reflect on how that will affect the product design, material choice, customer/user-relationship, financial flow,…
  6. Go and test is out. Try to write down the new model and see how potential customers or users react to it. Try building a Minimum Viable Product (MVP) to see how it holds up in reality.

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