MoSCoW Mindsets

Make a reasoned selection of which sustainable values your company puts first
Good to know
15 min/case
2-4 people
What it is
Companies that thrive in the circular economy are built around a shared vision and shared values. MoSCoW mindsets is a tool that helps you prioritize a selection of these values. The term MoSCoW is an acronym from the first letter of each of four prioritization categories (Must have, Should have, Could have, and Won’t have).
What you'll need
Great to combine with
How it works
Select all Mindset cards in de Loop tool.
Explore how each Mindset might impact your business model.
Organise the cards in the four piles (Must have, Should have, Could have, and Won't have), depending on their strategic relevance in your company.


Our Circular Economy inspiration game that guides you in exploring opportunities in the circular economy.

MoSCow Mindsets

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exercises specially designed for the Loop Tool

Driving Forces

Map the impact of your strategic choices on the rest of the product cycle

MoSCow Mindsets

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